The 25% Rule for Changing a Social Norm

The 25% Rule for Changing a Social Norm

I know that in limiting my children's communication to mainly outside of the screen has a risk of isolation in this day and age. That's why I was excited to find the research - that I vaguely remembered reading years ago - about the strength in teaming with like-minded individuals.

Research from the University of Pennsylvania shows that "when a small, committed minority group reaches or exceeds 25% of the total population, they can effectively shift the societal norm."

It's called The 25% Rule.

Essentially, if we want something to feel "normal" for us, or our children, enough people out of a group have to go along with it. I want nothing more than for my children (and even myself) to have others to share certain behaviors with and to avoid having to explain to peers why they aren't part of certain activities (group chats, social media feeds, etc.)

In order to make it "acceptable" to wait to give smartphones to children until 8th grade (my current goal), or acceptable for teenagers to communicate mainly outside of social media (a future goal), forming a group that is roughly 25% of the population of your community is where to put the effort. 

(The reason it is so easy to conform is a good read too, found here.)

Reach out to help create a strength in numbers.

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